Category Archives: pharmaceutical

DigPharm Tweetlog

>Here’s the full log now after day 2

DigPharm Tweetlog both days

DigPharm Tweetlog up to day 1
DigPharm Tweetlog day 2 only


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Filed under collaboration, community, pharmaceutical, social web, twitter

>DigPharm Tweetlog Digital Pharma Europe, 29-30 March 2010 Berlin

DigPharm Tweetlog from

Billed as the first ever Pharma “Unconference” in Europe, I stumbled upon Digital Pharma Europe this week through my twitter feeds. It looks interesting, so I thought I would follow it as I could from my outpost in Bucks County, PA (just north of Philadelphia).

I didn’t have the time yesterday to keep up with it in real time, but thanks to the #digpharm hashtag and all you “citizen reporters”, I was able to get caught up this morning. Then I thought, why keep this for myself, so here’s a PDF of the hashtag log so far. I’ll probably capture today’s tweets tomorrow morning so come back for more if you like it.

You can do this too just by going to…but you have to do it during the off hours because it can really slow down when all the Americans come to work.

Queue the music to Saturday Night Live…..
Live from Berlin, It’s Digital Pharma Europe !

DigPharm Tweetlog from
DigPharm from
DigPharm from

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Filed under enterprise20, pharmaceutical, social, web2.0

Scientists Tweet Too

>A colleague shared a story recently from Nature June 25, 2009 called “breaking the convention?”. It discussed how blogs and twitter are opening up scientific meetings to those not actually there.

It’s a great story. I’ve experienced this at several conferences already this year. I was able to follow based on the twitter stream in real time and then had a transcript of audience comments well afterward. You can do it too. Almost every technical conference today has a hash tag (e.g #e2conf) and every session has a hashtag with session number (#e2conf1). After the conference is over (or during the sessions) go to twitter, search on that hashtag and wallahh!, you have the insight. It’s great to view the twitter log along with the slides to get the full picture.

Some go on to package up the tweets using a tool like and end up with a nice PDF suitable for archiving and sharing.

Glad to see this coming to the scientific community too.

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Filed under authenticity, collaboration, community, conversations, how to tweet, microblogging, pharmaceutical, social media, transparency, trends, trust, twitter

How I met Andrew Spong

>I had a great talk with a colleague today, Andrew Spong of the UK. He and I never actually met before, but in 30 minutes had a great conversation and found many things in common. Here’s how it happened.

Back in February, I decided to open a twitter account. After hearing a interesting talk at The Innovators Club in Philadelphia, I began to follow tweets from several of the attendees. It started with 5 or 10 people, I started to comment and before I knew it, I was getting a steady stream of edited and filtered technical news, links, techniques, and general strategic insight on the direction of Social Media and Social Networking.

Fast forward a few months and I started following more and more people in my specific field, application of social media in Pharma. I found @Pharmaguy, then based on his retweets, found @Jonmrich. Jon announced he was presenting at an upcoming Pharma social media conference in NYC on July 23.

I had a conflict and couldn’t attend, but ended up intriged by the tweets coming from the event, all using the hashtag #bdi during that morning. I couldn’t put down my iPhone to pay attention to what I was really supposed to be listening to, so I multitasked and followed the event on the 2.5 inch screen. When I got back to the office, I continued to follow the event on my PC, noticed it was being streamed live on blog talk radio, and now I was really engaged.

When the event was over, I went to, (found that from a friend who did the same at the #e2conf in boston) selected a search on #bdi and packaged up all the tweets from the conference. Adding to that, I was able to download mp3s of the entire event from blog talk radio and I re-lived the event the next morning and afternoon on my commute.

Well, what does this have to do with Andrew Spong you say….hold on…it’s coming.

After I had all the tweets in one place, I thought maybe I should reach out to some of the more frequent tweeters who attended the event. I took the tweet transcipt and did some simple excel text manipulation and found about 20 unique twitter accounts representing the majority of the commentary during the conference. I figured these must be interesting people and began following a number of them. Well some were not so interesting, but some were very engaging. Andrew Spong was one of them in the engaging group (31 tweets during the event). We began following each other, and then commenting on each others tweets.

I decided it would be a good idea to make contact, did a DM (direct message), exchanged email addresses and arranged the call that finally occurred today.

That’s how it happens in the world of online social networking. Thanks twitter!

I told Andrew the story when we finally spoke today and he said “hey that would make a great blog post”…you be the judge.

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Filed under authenticity, collaboration, community, conversations, microblogging, pharmaceutical, social media, transparency, trust, twitter

Social Media / Social Pharma Links

>5/3 Facebook 10 Privacy Tips – stay safe out there!
5/3 10 Websites that will matter in 2009 – betcha you’ll find something you didn’t know
5/3 32 Tips for using Social Media – Smart people here
5/3 Check availability of your name on dozens of social media sites – What a list of SM sites!
5/3 Dose of Digital – Pharma and Healthcare Social Media Wiki

4/15 Pfizer Top Pharma Social Brand
4/15 Vitrue top 100 social media brands
4/15 A wiki of Social Media Marketing Examples 500+ examples
4/15 Social Media at Work statistics

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