Category Archives: community

It’s Not About the Tools, It’s About the People

We are all on Google+ now. It’s great because of who is here.

We were all on Quora at Christmas, because of who was there.

We continue to stay engaged on Twitter because of who is there.

We are bored with FaceBook because of who is there.

We use LinkedIn because of who we can find.

We use SocialCast in the Social Business Council because of who is there.

We use Jive with the Community Backchannel because of who is there.

We use Yammer in our jobs because of who is there.

It’s not about the tools, it’s about the relationship. The great thing about any social network is the socializing that takes place there. Yes, the tools are nice and a bad tool set can certainly squelch the conversation. But it’s not about the tools it’s about the relationships.

I’ve had the opportunity to speak with many people over the past few months who are not at all engaged in the social web. The line goes something like this….”I don’t have time for all that social media.” What they are really saying is “I don’t value those relationships and what I learn there. I get all I need from other sources.”

That’s fine. When people start to understand what they can get, the relationships they can build, and what an amazingly large diversity of ideas is out there, they decided to connect.

Many stick with email and cocktail hour networking. That’s fine, I do that sometime too, but I find it is not at all efficient as a stand alone activity. It’s good when I want to go deep with someone, but at a typical event, I can only do that with 1 or 2 people. At best, I’ll touch base with 5 or 10. During that same evening, I can touch hundreds or even thousands through online tools.

Through my BlogTwitterGoogle+ and various private communities, I can keep a conversation going with hundreds and my network can jump into overdrive when needed.

If you don’t want to use the social media tools now and think it’s too geeky, that’s fine. We used to say that about CompuServe and then AOL came along to break the ice among the masses. Then came FaceBook and everybody went online.

It is indeed gone widespread. Google+ may not replace FaceBook. Everyone may not get on Twitter, but in the long run, the mega trend is that, more and more, our lives are moving online. What was once called a “virtual” meeting is just a meeting.

Do any of you call your FaceBook friends “virtual” friends? Do you call these virtual conversations? No, it’s a wall post, it’s a message, it’s real interaction.

Social is happening, it is happening in different rates for different people, but there is no going back. As my friend Chris Rollyson says, It’s an “and” world, not an “or” world. We keep getting more ways to connect, as a result we are more connected, and finally we can innovate and move faster.

That is just what’s happening. Don’t deny it.

So go ahead, get social. You can start by connecting with me on TwitterLinkedIn, or Google+ and while you are at it, subscribe to my blog.

See you online!

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Filed under collaboration, community, conversations, Early Adopter, GooglePlus, microblogging, productivity, social, social media, tools, trends, twitter, web2.0

Tune In to the Social Web


I often find myself describing the “social web” to my friends.  Many are interested and wonder what I mean.  I go on to describe it with a simple analogy.

The social web is like a engaging radio station, but imagine you have never purchased a radio.  The signals are moving around, there is great music, stimulating talk, and even some good educational content.  Until you get a radio and tune to the station, you will have no idea such interesting and engaging content is out there.  Buy that radio, tune in and presto! You discover a whole world of knowledge and conversation out there that had been passing you by.

The social web is much like that.  Through the combination of tweets and blog posts, there are exciting conversations taking place.  Most likely, you would really get value if only you knew they were taking place, listened in, and were confident in how to add your voice.

I was with a friend the other day who is searching for an high level business development position as a result of the, all to common, “corporate restructuring” of this day.   He is doing all the right things, making phone calls, attending networking events, and polishing up his resume, but he wanted to talk with me about twitter.  How would he get started and what should he do?  I gave him a short but simple tutorial, starting with my radio station analogy.  You see, he wants to join into the conversation about opportunities within his industry.  He wants to plug into the inside story on developing startups in his field and learn of trends and opportunities out in the market.  He just needed to get familiar with the new medium.

I took him through the basics:  get a nicely cropped photo for Twitter, turn off the protected tweets, start following a few interesting people.  I even told him to look for hash tags in his industry and then seek out and follow those interesting people tweeting with those tags. I think he is well on his way to get in on the conversation.

I have seen this repeated many times.  It is rewarding to bring others into the conversation and help them “tune their radios” to the right stations.  There is the blogging Mom who is now joining the conversation, the budding theologian sharing his thoughts through blog posts and tweets, and the computer network professional who is building his business through a reputation for good work ethic amplified by engaging blog posts and tweets.

You don’t need a fancy website, a custom domain name, or even Facebook to do this.  You just need to dive into the deep end of the social web, join into the tweet stream, and maybe even blog a bit.  There is a big world out there with hundreds of millions of interesting people.  Why don’t you just “tune your radio” to the right station and then join us in the social web.

Next thought…Building your personal brand on the social web.  Stay tuned.

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Filed under community, conversations, how to tweet, microblogging, social web, twitter, web2.0

Fully Curated – Tweets from the Month of March

I often hear that people enjoy the articles that I share.  I’ve even been hearing the term “curation” recently.  I know it was a big month for tweets and decided to take a little time to pull together a list of what I curated from my twitter feeds during the month of March.    Here it is in one place…a month full of tweets.

Amazon Locker

  1. Amazon faces backlash over music locker service http://goo.gl/ew5KF
  2. The Cloud Will Be Your Hard Drive, Despite The Record Labels’ Greed http://t.co/AqzzNNj
  3. HOW TO: Use Amazon Cloud Player With iOS Devices http://t.co/zO0J7Om

Apple

  1. Rumors: iOS5, iPhone5, iPad3…Cloud-Based iOS 5 This Fall? http://bit.ly/h47fwx
  2. Rumor: iOS 5 will be a ‘major revamp,’ won’t debut until fall http://pulsene.ws/17isK more heavily cloud-based iOS
  3. Apple Releases iOS 4.3.1 http://bit.ly/gYoOC5
  4. iPhone 5 rumor central http://t.co/poa3QEk (info graphic) http://yfrog.com/gzmzczcj
  5. Apple To Let Users Use Cloud Service To Download Songs To Multiple iDevices http://pulsene.ws/14ebq
  6. good post on post-PCness http://www.sampletheweb.com/2011/03/04/dear-apple-youre-not-post-pc-until-you-cut-the-cord/

AT&T

  1. Why AT&T Bought T-Mobile http://pulsene.ws/15Lsd
  2. One bad company buying another: AT&T buys TMobile http://tinyurl.com/6cfe8j2
  3. RWW AT&T Starts Sending Letters to Jailbroken Tetherers, Will Automatically Charge Fee http://rww.to/f1hRLx

My Blog Posts

  1. Facebook Today, Reminds Me of AOL in 1998 http://t.co/Kuu6VfM
  2. Here’s my iPad 2 first impressions blog post http://t.co/yteyHCY
  3. My Post illustrating Mobility & Ease of Consumption http://is.gd/DDukd5

CIO

  1. The 4 Personas of the Next-Generation #CIO now on #hbr http://bit.ly/en5EHK?

Cloud

  1. Great, simple explanation of Dropbox; http://t.co/2xbw4tO
  2. Cloud computing: A market for computing power | The Economist: http://bit.ly/hAlInv

Enterprise 2.0

  1. Expertise Location: The Killer App for Enterprise Social Computing http://t.co/aOnkEGR
  2. List of Enterprise 2.0 CFP winners is now available #e2conf. Congrats to the winners! http://bit.ly/e63w84
  3. good discussion w/ IBM’er on adoption The Psychology of Collaboration http://feedly.com/k/dNnqrL
  4. Excellent analogy: email vs. SocNets. :Trains, Sliding Doors and Social Networks http://tumblr.com/xhe1qji74d
  5. BT Intranet SharePoint 2010 examples http://goo.gl/tSZAS
  6. Merck looks to Facebook for employee portal, CSR effort – Medical Marketing and Media http://t.co/EpOHV71
  7. Social Business Begins by Unleashing Your Business Talent http://bit.ly/eMfjxc By @elsua
  8. The military shows the need for information sharing and local decision making http://t.co/vzXPiu9 post by @BartSchutte
  9. Challenges of transforming large, rigid org cultures into agile and aware networks: Great post: http://t.co/kVlkB8r.
  10. Awesome, Socialcast evolves the #hashtag for all people to understand – http://is.gd/0P1M5i
  11. If true other teams are running plays on field while MSFT is in locker room deciding uniform colors. http://engt.co/h739tL
  12. Good advice on social software adoption: http://t.co/tsaf2XE
  13. Video: The Conference Call http://post.ly/1gajI
  14. Social Intranet – The Intersection Diagram http://t.co/S2taO5l by @adowbor

EBay

  1. eBay acquires GSI Commerce for $2.4 billion http://dlvr.it/Lnhjd

Experts

  1. List of Social Intranet, Enterprise 2.0, Collaboration, Engagement, and HR Technology Experts http://ow.ly/4nbeu

Future

  1. Gaming for engagement is trending… using game design in non-gaming contexts http://bit.ly/h62xXc
  2. How do you become a futurist? http://bit.ly/ik3jKx “claim you are and people either believe you or not” says @rossdawson
  3. 1373 Twitter users with “Futurist” in their bios http://bit.ly/eHnL2r
  4. [VIDEOS] The latest robots are virtually indistinguishable from people http://bit.ly/esxMLX
  5. Very cool #future “day in the life” video (Corning) http://bit.ly/e1PX0U “A Day Made of Glass”
  6. Top 10 Dying Industries: Newspapers, Photo Finishing, Record Shops make the list: http://bit.ly/gbVv2g

Google

  1. Google copies Facebook’s Like Button http://bit.ly/e1iBSY
  2. Google Announces New Service for Nonprofits http://is.gd/ZroO4B
  3. Half A Billion Blog Posts Later, Google To Give Blogger A Revamp http://dlvr.it/KGBTD

Groupon

  1. Groupon moving towards real-time location based coupons. Two buttons: I’m Hungry, I’m Bored. http://Ez.com/grpn
  2. CHART OF THE DAY: Watch Groupon Go From 0 To $25 Billion In The Blink Of An Eye http://read.bi/ea2POb

Infographics

  1. How Small Businesses Are Using #SocialMedia [INFOGRAPHIC] http://t.co/aQU16xQ
  2. The #SocialMedia World Before Twitter And Facebook [Infographic] – http://bit.ly/dQhQHP
  3. Infographic of the Day: The Next 25 Years in Emerging Tech | Co.Design http://t.co/7tkiBKB
  4. Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC] http://pulsene.ws/149cx
  5. #Tablet comparison #infographic – http://ow.ly/48nMB http://yfrog.com/h06mjvaj
  6. nice info graphic on the culture aspect http://dld.bz/Mcyc
  7. Should you be on LinkedIn? [infographic] http://bit.ly/dVMvLa
  8. How Mobile Shopping Is Changing The World [Infographic] – http://bit.ly/h2UETL

iPad / Tablets

  1. 18 Million #WordPress Websites Now Available in #iPad Format http://on.mash.to/g8gY8t
  2. iPad to go on sale outside US: Apple Inc to stick to plans to roll out product this week. http://bit.ly/f3wulH
  3. BlackBerry Playbook Will Be Available In 20,000 Retailers http://tcrn.ch/feSMBw
  4. RT @MacOutfittersPA: Read our new blog post, iPad 2: First Impressions http://bit.ly/fF7zg2
  5. 7 Twitter Apps For iPad: http://bit.ly/expOJl
  6. Five ways the iPad 2 works on the buyer’s subconscious: http://cnet.co/hmQ3RC
  7. The Week in iPad Cases: The iPad 2 has landed: All your choices explained http://yhoo.it/dXANhF
  8. Apple could face iPad 2 component shortages: http://yhoo.it/i5CNIS
  9. This looks like a promising iPad app. http://www.stuckincustoms.com/2011/03/03/100-cameras-in-1-for-the-ipad/
  10. Why the iPad is awesome @TreyRatcliff shows off cool photo processing app http://t.co/75XrXU8 100 cameras
  11. Equal Time…iPad 2: The Skeptic’s Review: http://bit.ly/gZpzLV
  12. iPad 2: A Gaming Machine?: The iPad 2 is out, but is it a good gaming machine? http://bit.ly/dJfilH
  13. Dell and HP: Two computer giants prepare for a world no longer dominated by the PC http://econ.st/h3EHnJ
  14. Putting iPads To Work — my guide: http://t.co/6l96oFh by @waltmossberg
  15. How To Collaborate With Others Online Using Your iPad http://goo.gl/fb/Y8cuu
  16. iPad Essentials for the Network Administrator http://goo.gl/ZDuhg
  17. The 3 Best iPad PDF Markup Apps; – http://goo.gl/CDO1c
  18. Interesting: what is in that iPad smart cover: http://www.ifixit.com/Teardown/iPad-2-Smart-Cover-Teardown/5089/1
  19. iPad 2 jailbroken, no ETA on public release http://pulsene.ws/158L9
  20. Backordered: Total iPad sellout – 70% new buyers: http://bit.ly/gPwzPp Fortune Article
  21. So, what’s inside the iPad 2? http://www.ifixit.com/Teardown/iPad-2-Wi-Fi-Teardown/5071/1
  22. IPad2 offers aspiring movie makers the whole package http://usat.ly/hLjX9c via USA TODAY
  23. My hunt for the elusive iPad 2 delivers some big game http://zd.net/fc2en4 <-my story in comments
  24. Mobile Harmony: iPad 2, Android & Windows 7 http://bit.ly/hh2f2Z
  25. Maybe… Here’s What’s Coming In The iPad 3 (AAPL) http://bit.ly/hTLz0i
  26. iPad 2: Thin, Not Picture Perfect My review: http://t.co/KDziWmM #ipad2 by @waltmossberg
  27. How does apple really feel about their new Ipad2? Here is the video: http://goo.gl/j4w0J
  28. Want a 3G iPad 2 and Own an iPhone? Here’s How You Save $130 http://bit.ly/eMRVBe
  29. Original iPad Better Than Ever: Here’s why. Price and Apps http://fxn.ws/gQjhnm
  30. Unleashing creativity in many ways… How the iPad revolution has transformed working lives http://t.co/o7n8t1C
  31. Did you write a post on how to transfer your data from your first iPad to your new iPad 2? A. Yes http://bit.ly/id7wLX
  32. How To Use iPad 2 | A New User Guide http://t.co/5lTsJJD [massive post on how to use your new ipad]
  33. It’s Apple’s ‘post-PC’ world — we’re all just living in it. http://r2.ly/7c5j
  34. 10 more top 10 reasons to buy an iPad 2 http://bit.ly/i8y2LW
  35. An iPad Lover’s (Initial) Thoughts On iPad 2 http://tcrn.ch/dH7ujY
  36. iPad 2 Rollout Leads to Massive Deflation in Secondary Market http://pulsene.ws/13Rck
  37. Watch the iPad 2 March 2nd Event Keynote – http://t.co/RFKqyo0 #iPad2
  38. Steve Jobs announces iPad 2 http://bit.ly/hOzJUO #ipad2
  39. Watching the live blog: http://engt.co/dV3fmx for iPad2
  40. It’s iPad day! Faster, slimmer, 2-camera iPad said likely: http://bit.ly/gl74VG <-summary of latest rumors Wednesday, March 02, 2011
  41. To take on Apple, new tablets go where iPad won’t – http://bit.ly/fq8V1T
  42. Check out “The DVD Era Finally Ends – Thanks to the iPad” http://bit.ly/gn2ywA

Japan

  1. Japan: whatever happened to the nuclear meltdown? http://bit.ly/hzSUNr March 23
  2. Catching up on developments in Japan http://n.pr/h916CQ March 19
  3. These images are just sobering. If you need some perspective click here: http://bit.ly/gTZdVU March 16
  4. I don’t have words big enough to persuade why you should. The pics from Japan tell that story. http://ht.ly/4f4KT, March 15
  5. Cometh the hour http://pulsene.ws/15ihx by @jobsworth, March 14
  6. Amazing views of the devastation in Japan http://www.abc.net.au/news/events/japan-quake-2011/beforeafter.htm March 13
  7. Desperation and panic grip Japan (Reuters) http://reut.rs/fIBSrH “Like a scene from a disaster movie”March 12
  8. Google is helping to curate info about the Earthquake. http://www.google.com/crisisresponse/japanquake2011.html March 12

Location Based Services

  1. Neiman Marcus Launches Nationwide SCVNGR Challenge http://tinyurl.com/4gjruko

LinkedIn

  1. Introducing LinkedIn Today http://t.co/Ya7SBrC

MySpace

  1. Amazingly, MySpace’s Decline Is Accelerating http://bit.ly/dHtTFh

Mobility

  1. Want to Engage Senior Executives? Think Mobile. http://bit.ly/gbvCjl
  2. Nine Powerful Apps That Convert Your iPhone Into A Knowledge Hub http://bit.ly/frB3Nk
  3. The Judge Group Launches Mobile Website – March 16, 2011 (Phila) http://ow.ly/1bNwaX
  4. March 28, Phila, Mobile Health Forum http://t.co/FbPKijK
  5. 90% of the world now lives in a place with access to a mobile network http://goo.gl/KaTzL
  6. Hmmm..I need to give this a try… How to build location based app in five minutes, with no coding http://bit.ly/dRQdw4
  7. AT&T Confirms Mobile Hotspot Support for iPhone http://bit.ly/fcxKKq
  8. The 10 Most Innovative Companies in Mobile: http://su.pr/25JI2F
  9. My fav so far is instagram… 22 Ways To Tweet Photos & Images from your iPhone: http://bit.ly/ieWmWv
  10. How Mobile Shopping Is Changing The World [Infographic] – http://bit.ly/h2UETL
  11. http://ow.ly/4pnph Smartphone use is expected to increase by 50% in 2011

Salesforce

  1. Salesforce buys Radian6 / http://tcrn.ch/eXxCsC
  2. Salesforce.com buys Radian6, an excellent move! Details http://bit.ly/gDETbH

Social Business Summit

  1. RT @joningham: My post on John Hagel session at #SBS2011 http://bit.ly/ijsN27
  2. All the tweets, pics and posts from Social Business Summit Austin: http://jimworth.pbworks.com/w/page/37688605/Social-Business-Summit-2011
  3. Reflections on Social Business Summit 2011 – Syndey and Austin http://t.co/wJ0clCl http://yfrog.com/h48b5rp
  4. Social Business Summit 2011 first half round up http://dach.is/gmghEB
  5. 2011 Social Business Summit Review http://bit.ly/fjciuO
  6. Social Business is Here: Review of the 2011 Social Business Summit Austin http://t.co/z3Atf0C by @andyjankowski
  7. Curated #sbs2011 tweet stream, courtesy of @keepstream. http://dach.is/gohoQv
  8. check out #sbs2011 to see great feedback on Dachis’ first summit in Sydney. Join others near you: http://bit.ly/70rO2V

Social Business

  1. Career path of the social business professional – Being Peter Kim http://t.co/FbkXTZV
  2. Watching the rise of “Social Business” over Social CRM, Enterprise 2.0. http://yfrog.com/h48t3dj http://bit.ly/hAIkwQ

Sunday Series

  1. Sunday Series: “Absolute Truth” Click the 3/21 message: http://feeds.harvest.org/ANB or direct to mp3: http://bit.ly/fwqQdt by @greglaurie Sunday, March 27
  2. Sunday Series: “Raising The Dead” Click the 3-13 message: http://bit.ly/efUfoz Or direct to mp3: http://bit.ly/e8gptp Sunday, March 20
  3. Sunday Series: How Close Are We? Click the 3/06 message: http://bit.ly/f8lYKw or direct to mp3: http://bit.ly/fcxmxy @bridgefm Sunday, March 13
  4. Sunday Series: “From Thunder to Love” Click the 2/20 message: http://bit.ly/getBcM Or direct to mp3: http://bit.ly/faVuYx Sunday, March 06

SXSW

  1. 2011 Insights from @bobpearson1845 http://bit.ly/hdPLxn
  2. RT @ShannonPaul Blog post – My Takeaways From SXSW Interactive http://bit.ly/ey0sq9
  3. SXSW 2011: Great for Networking, But No Technology Breakthroughs http://t.co/zqN2P0n
  4. Zappos spreading the #Happiness story w/ new #brand. at #SXSW http://bit.ly/dQNQOS
  5. At each SXSW a new technology gains early adopter attention, one contender is groupme http://t.co/tblUkoc

TED

  1. Topsy’s “Selinah”, 1 of 10 amazing “Ads Worth Spreading” from #TED: http://www.ted.com/initiatives/aws/selinah.html
  2. Target’s “Kaleidoscopic”, 1 of 10 amazing “Ads Worth Spreading” from TED: http://on.ted.com/8yFb
  3. Intel’s The Chase, 1 of 10 amazing “Ads Worth Spreading” from TED: http://www.ted.com/initiatives/aws/the_chase.html
  4. TED Ads Worth Spreading: If You Only Watch 10 Ads This Year Make It These http://www.ted.com/initiatives/aws
  5. RT @jordanayan Rode in Google’s new self-driving car at #TED a highlight of the conference http://budurl.com/TEDcar
  6. Here is a link to a detailed story on the amazing kidney printing demo at #TED2011 – http://budurl.com/TEDkid

Trends

  1. No one uses the phone anymore http://bit.ly/fuJngc
  2. Entire movies compressed into single barcodes http://ow.ly/4au4T
  3. “Google before you tweet” is the new “think before you speak” http://bit.ly/newtruthisms
  4. Something to do with those old books  Masterful sculptures made from large books. http://bit.ly/eOicoL

Twitter

  1. Best practices for the “retweet” http://t.co/xQyjDr7
  2. 10 Memorable Tweets From Twitter’s Five Years in Existence: http://abcn.ws/eryfvf
  3. How do you explain what Twitter is to someone that’s never used it? http://bit.ly/gp6vo4
  4. YES!!! Finally got my Twiter https option!!! Everyone should enable it!! http://bit.ly/dLPrFB http://tnw.co/ech1SY
  5. Captures reasons why I prefer Twitter to Facebook – http://t.co/PxNPpB2
  6. How to do Twitter in 15 minutes a day http://ow.ly/44nz8
  7. Paper.li is my fav so far… 4 Ways to Read Your #SocialMedia Updates as Newspaper http://bit.ly/ibgVEs
  8. Very Cool: try VisibleTweets – looks great on a large screen! Eg: http://bit.ly/hV0Dvx

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Filed under Apple iPad Innovation, collaboration, community, content, conversations, curation, enterprise20, IPad, iPad 2, mobility, social business, social web, technology, trends, twitter

Facebook Today, Reminds Me of AOL in 1998

I find myself more and more leaving the constraints of Facebook and stepping out into the deep end of the social web.

 
 It was an interesting time, 1998. The early Internet starter kits were beginning to make it out. Netscape had introduced a nice browser. Microsoft was playing catch up with Internet Explorer. Mozilla was still around. The Internet was a wild west.

EBay and Amazon were just starting to get traction. There were a few tools for creating websites, and a few email services, but it was a rough time with people stumbling around in an attempt to reach out and publish information on the web. You needed a webmaster, well versed in HTML page markup or PERL scripts, to do anything worthwhile online.

In the late 1990s, the Internet was not a fun place for the masses. It was difficult to get around, set up an email address, or share files. America Online had just begun carpet bombing the US with millions of free AOL CDROM disks delivered through the US Postal Service in an attempt to snag as many subscriptions as possible.

The appeal was clear. Families in record numbers were buying their first desktop computer, loading up AOL, connecting their modem and beginning to share pictures, email, and news stories with each other. AOL started in the mid 1980s as a private network, but was quickly morphing into a gateway and a guide for the Internet by the mid 1990s. The famous “AOL Keyword” had become a universal locator for web content. Families in the millions jumped onto the internet through the safety of AOL. Soon AOL was flying high, valued large enough to buy the traditional media company, Time Warner. Just about then, the bubble burst and we all came back down to earth, ready for a new wave of innovators on the web.

A few years after the crash, Tim O’Reilly coined the phrase Web 2.0, and a few college students started building The FaceBook to allow students an easier way to connect and share with each other. As AOL was descending and the Time Warner merger began to look like the biggest corporate failure of all time, the social web began to take shape. Twitter, YouTube, Digg, Del.icio.us, Myspace, and Facebook began to gain ground with the early adopters. By 2009, Facebook was starting to gain real traction and in 2010, the new platform had a breakout year with Time Magazine granting “Person of the Year” honors to its founder Mark Zuckenberg.

Facebook is nice. It’s teaching us all a new language of “Likes”, comments, status updates, tagging, and general open sharing of our lives. While allowing us to share among close friends, it is also pushing the limits on privacy, and teaching us all to read the fine print as we all become more and more comfortable with expanding the circle of trusted friends that we share our lives with. Messaging on Facebook is so easy, many have abandoned email all together and just “Facebook” each other (that’s sending a note through Facebook). People often don’t know an email address, but find their friends by name and send them a message. Chatting is all the rage as well. Groups connect, share their lives, and expand their friendships online, blurring the lines between virtual and real.

Many people and businesses are using Facebook now as their primary branding website, drawing on the large population online. But at the same time, early adopters and web savvy professionals continue to push the envelope using twitter, flickr, youtube, twitpic, tweetchat, about.me, instagr.am, foursquare and a host of other “wild west” style social media tools. The social web is fully functional and all functions that are now done in the safety of Facebook are also done in the openness of the social web without the restriction of a closed circle of “friends.”

AOL put fences around the Internet in the late 1990s and allowed families and newbies a safe way to navigate, read news, follow “New Kids on the Block.” The public could share with each other online and join along out loud whenever a new message was delivered: “You’ve got mail!”

Just like AOL back then, Facebook today puts fences around the social web allowing an easy way for families and newbies to share photos, status updates, “likes”, and news of Justin Bieber in the safety and security of a protected social web environment. The real social web continues to thrive and innovate. I find myself more and more leaving the constraints of Facebook and stepping out into the deep end of the social web.

I wonder if, in a few years, Facebook will grow to enormous market value, purchase one of the Web 1.0 or traditional media companies and then go through a similar self-destruction as the openness of the full social web takes over. History does have a way of repeating itself. What do you think? Let me know in the comments below or online (on Twitter).

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Filed under collaboration, community, conversations, Early Adopter, microblogging, productivity, social, social media, social web, tools, trends, web2.0

Twitter, The Activity Stream of the Social Web

I’ve been on Twitter almost 2 years now and have some observations. I love the transparency and the “Work Out Loud” attitude it promotes. It truly is the nervous system of the Social Web.

Let me mention some basics first and then dig into it a little on how I think this simple tool is revolutionizing interactions on the web. First of all the basics:

  • A tweet is a 140 character statement that is sent to followers.
  • A retweet (RT) is when a follower finds that interesting and sends it on to his/her followers
  • A hashtag (#E20 for example) is a user generated tag that helps identify a topic in the tweet.
  • One can search on a hashtag to find all recent tweets on a particular topic.
  • When you first sign up to twitter, you have no followers, and you follow no one…boring
  • In time, a new tweeter begins to follow interesting people and others begin to find the tweeter interesting and follow him/her.
  • Once you get to a critical mass (50 or so followers and following you) it starts to get interesting
  • A direct message (DM) is a private tweet delivered to one person
  • A @message is a semi-private tweet that is delivered to that one person, but visible only to all who follow both of you that are conversing. You compose the message by beginning with @ followed by the recepient’s twitter name.
  • A tweeter’s full tweet stream (except for DMs) is available for public viewing from the tweeter’s profile.
  • Many people use twitter.com for their tweet platform, but most use some other twitter “client” or program on their desktop, laptop, or mobile device. There are dozens of good twitter clients available for free.
  • Tweets can contain a link to interesting content. Most often the URL is shortened by an automated URL shortener (remember, we are working with just 140 characters here)

The beauty of Twitter is the simplicity. When you put this all together, you have a constant ebb and flow of conversation. The conversations create community. Communities create relationships, and Relationships create lasting value. Let me give you some examples.

The transparency of twitter allows one to “overhear” a conversation. When two people you follow are messaging each other, you can monitor the conversation in your main twitter stream. It’s interesting, you learn that a relationship exists just by witnessing the tweets.

Sometimes it’s like “high school”, you can see who is hanging with the “cool people”. For example if there is a “rock star” on a particular subject (call him Jerry) and I see he and a good friend of mine (call him John) are having a back and forth conversation, I can watch and say “Hey, I didn’t know John knew Jerry that well”. John must be a “rock star” too. My opinion of John is elevated and I suddenly see him in a different light.

The openness of the platform makes it easy to join the conversation. Simply enter you thoughts with the twitter IDs of John and Jerry at the beginning and just like that, you are in the conversation as well. I think that is one of the great appeals of twitter, the ability to have meaningful converations and begin meaningful relationships with just a set of short messages.

Another great thing is the ability to join in and stay out at your convenience. Since the tweets are all captured, you can pick up the conversation later and not miss a thing. However, with the steady stream of tweets, many are missed. That’s alright. If someone wants to catch your attention, they just need to enter your twitter name into a point for you and it shows in your @mentions stream.

Finally, there is nothing like the “now” effect of twitter. Again, a “rock star” may be on line tweeting and if you reply immediately, it is likely he or she will see it before it gets lost in the long stream of tweets from other fans. There is nothing else like the accessibility of those tweeting. Generally if you see a new tweet, you can bet they are online right now and reading what comes their way. Yet another way to cultivate the conversation and begin to build a relationship.

I wonder what you have observed in the subtlety of the interactions and relationships you have built in Twitter. Tweet me @jimworth or add your comments below.

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Filed under community, conversations, how to tweet, microblogging, social media, twitter, web2.0

Enterprise 2.0 Conference Recaps

>One thing I learned at the recent E2.0 Conference in Boston was the power of a simple wiki. I started by trying to compile a list of interesting blog posts and tweeters from the conference. I started with a short list and decided to try the pbworks.com wiki engine. I posted a skeleton list and then tweeted it. With in 5 days it had grown to become a very compressive list that still grows. Please visit and contribute more. Thanks to the power of the crowd for creating such a great list!

Link here

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Filed under community, enterprise20, Innovation, social business, social CRM, social media, social web, trends, web2.0

DigPharm Tweetlog

>Here’s the full log now after day 2

DigPharm Tweetlog both days

DigPharm Tweetlog up to day 1
DigPharm Tweetlog day 2 only

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